Edge of the Arctic had built their business entirely through word of mouth — no paid advertising, no landing page, no digital presence designed to convert. With their Savor the Adriatic women-only food and wine tour launching, they needed a way to generate leads from a cold audience, fast. We built a dedicated landing page from scratch and launched a Meta campaign targeting cold audiences at just £15 a day.
- Dedicated landing page built from scratch — mobile-first, designed specifically to convert paid traffic
- Meta Pixel installed and verified — Lead event fires on form submission only
- Cold audience targeting — no existing pixel data, no retargeting, no warm list
- Multiple ad formats tested simultaneously — video, carousel and single image
- 24 leads generated at £24.02 CPL on a £15/day budget
- Tour revenue: £3,646 — a ROAS of 6.33x on total ad spend
Nomara is a luxury Africa safari travel company with destinations across the continent. We built their complete digital enquiry infrastructure — a custom modal form live sitewide on their Squarespace site, full UTM attribution, and a Meta campaign pushing the company and range of itineraries. Three leads in the first week including enquiries from Australia and the US.
- Custom enquiry modal built and injected sitewide — country code dropdown, trip length, departure date, full tracking
- UTM capture code in footer — 28-day localStorage, appended to every form submission
- Meta Pixel installed and verified — Lead event fires on successful submission only
- Video ad, carousel, and single image formats running
- 12 leads generated at £40.00 CPL in the first month