Edge of the Arctic had built their business entirely through word of mouth — no paid advertising, no landing page, no digital presence designed to convert. With their Savor the Adriatic women-only food and wine tour launching, they needed a way to generate leads from a cold audience, fast. We built a dedicated landing page from scratch and launched a Meta campaign targeting cold audiences at just £15 a day.
- Dedicated landing page built from scratch — mobile-first, designed specifically to convert paid traffic
- Meta Pixel installed and verified — Lead event fires on form submission only
- Cold audience targeting — no existing pixel data, no retargeting, no warm list
- Multiple ad formats tested simultaneously — video, carousel and single image
- 24 leads generated at £24.02 CPL on a £15/day budget
- Tour revenue: £3,646 — a ROAS of 6.33x on total ad spend
Following the success of the Adriatic campaign, we built a second campaign for Edge of the Arctic's northern lights trips — both a UK 4-day and a US 7-day departure. New landing pages were built for each market, with a dedicated enquiry form and full tracking. The campaign ran on a cold audience with no retargeting and generated 23 leads at under £7 each.
- Dedicated landing pages built for UK and US markets — separate itineraries, pricing, and enquiry forms
- Meta Pixel verified — Lead event firing on form submission only
- Cold audience targeting — no retargeting, no warm list
- 23 leads generated at £6.83 CPL on £157 total spend
- Trip revenue: £3,500 — a 22.3x return on ad spend
Nomara is a luxury Africa safari travel company with destinations across the continent. With no existing digital presence or ad history, we built their complete enquiry infrastructure from scratch and launched a Meta campaign targeting cold audiences. Three leads came in within the first week — including international enquiries from Australia and the US.
- Custom enquiry modal built and injected sitewide — country code dropdown, trip length, departure date, full tracking
- UTM capture code in footer — 28-day localStorage, appended to every form submission
- Meta Pixel installed and verified — Lead event fires on successful submission only
- Video ad, carousel, and single image formats running across cold audiences
- 25 leads generated at £28 CPL — including international enquiries from Australia and the US
- Trip revenue: £8,000 — an 11.2x return on ad spend
Note: the campaign was restructured mid-way through to correct a tracking issue, so a single consolidated screenshot is not available.